5 Tips Before Launching Your Crowdfunding Campaign
These days, Crowdfunding is getting immense popularity all over the globe. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – experts put great emphasis that you don’t need to have huge fan base or great exposure on social media. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – whether you believe it or not, video clips that are well-thought can give an insight to your visitors of what is it you want to achieve with your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Amateur looking vid won’t be enough to persuade anybody have an involvement, so keep that in mind. Truth is, this may damage your Crowdfunding campaign’s credibility. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – believe it or not, some of the popular projects are the ones featured in press. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Aside from that, it is imperative to know that despite the fact that it is you who does everything, depending on Facebook page or Twitter followers is a big no-no. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – it doesn’t matter whether you bring good news or not, keeping your backers in the know is part of your job. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.