A business could seriously suffer if the marketing and sales teams do not get on. It is common for promotion and sales divisions to have differences when doing business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could seriously suffer if the teams do not get along. There are a number of office-based actions that could be applied to control this. Technology must be deliberated upon.
Communicate and cooperate with each other better.
Lack of communication and collaboration leads to misunderstanding between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. It may be as straightforward as Slack station, it may be more structured in form of daily meetings every morning in order to keep track of what is happening in the business. Both groups will have to collaborate in a better manner as they both depend each on the other. The marketing group possess all of the information that sales team needs to close sales. On the other hand, sales staff have all the precious insight into customer issues. If they collaborate on creating content, they are able to produce helpful assets for customers. Using collaborative project management software packages may be helpful.
Have an agreed SLA.
An agency level agreement is a good place to start because both marketing and sales need to be aware of where they stand and what the other expects. It requires to be clearly outlined, reviewed, traced and measured. Your staff must outline everything from purchaser personas and lead inceptions to finish aims and hand-offs.
Build a consistent Buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should operate together throughout the journey checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from lead to customer as smooth as possible and in the end much faster than when you are tied to using two applications.